Publishing: Of Mergers, Competition & Scarce Resources

Penguin Random House’s proposed $2.18 billion acquisition of Simon & Schuster Inc. would make the top US book publisher more dominant in the marketplace. A combined Penguin and Simon & Schuster would control about 49% of that market and would likely reduce author payouts by 4% to 11%.

The 5 biggest book publishers – Penguin, Simon & Schuster, Harpercollins Publishers LLC, Hachette Book Group Inc. and Macmillan Publishers Inc., frequently called the Big Five – account for 90% of anticipated top-selling books and those where authors receive advance payments for their work.

Source / bloomberg.com



The Nigerian book publishing market is much smaller than the US market, and severely lacking in the resources available to our transatlantic counterparts. The profit margins are thin, at best, and the under-reported barriers to publication are to the detriment of budding Nigerian authors and their prospective audiences.

As time goes on, we hope to see the Nigerian, and indeed the West African book publishing pool, continue to go from strength to strength to the benefit of all involved: publishers, authors, readers and the ever-growing body of African literature.

Publishing Your Book: A Timeline

Getting published by a good publisher in no way guarantees you’ll get much attention or sell many copies.
Yet if you want any chance of getting those things, your publisher needs a lot of time to pitch your book to distributors and bookstores and to do all of the publicity and marketing.

In addition to the distribution, marketing, and publicity there are other important steps if you want a professional book, especially editing, copyediting and proofreading.
There are many other steps here too such as getting blurbs and cover art, but thankfully, many of these can be done concurrently with the other steps timewise.

With all of this being said, it can take up to 2 years to publish one book so it’s advisable for prospective authors to manage their expectations.

Source / countercraft.substack.com